Identity Meets Leadership
I Lived It.
Now I Teach It.
 Jennifer is the co-founder of M & J Peak Performance Coaching, creator of the Money Thermostat Reset courses, and the Financial Identity Coach behind the RESET Framework.
With a background in Human Services and more than four years of coaching experience, Jennifer helps high-achieving individuals and generational curse breakers shift their internal money setting and rebuild their financial identity at the root. She teaches from lived experience, having transformed her own life after overcoming a childhood of instability, addiction, and homelessness.
The RESET Framework—Recognize, Envision, Shift, Embody, Track—is the foundation of her coaching and course content. It’s a method built to create sustainable, identity-level transformation that doesn’t rely on willpower or toxic hustle.
Jennifer’s core belief is simple: “It is meant for you too.” As a mother of four and wife of 19 years, she designs every course and tool to work in real life—not just in theory. Through M & J Peak Performance, she empowers her clients to break cycles, build internal stability, and reset their money story for good.
From the Front Lines to the FrameworkÂ
 Matt is the co-founder of M & J Peak Performance Coaching and co-creator of the RESET Framework, bringing over two decades of military leadership and real-world resilience into his work.
Matt excels in inspiring resilience, offering insightful perspectives, and steering individuals through complex situations with a strategic and pragmatic approach. His military service instilled in him the virtues of discipline, adaptability, and the critical role of leadership in both personal and professional settings.
Now a Project Manager in commercial construction, Matt continues to lead with calm authority, proven systems, and a no-fluff mindset. He helps clients build inner stability, shift from reaction to intention, and lead themselves through pressure with clarity and confidence.
The RESET Framework—Recognize, Envision, Shift, Embody, Track—reflects the core of Matt’s philosophy: grounded action, daily alignment, and measurable growth. At M & J Peak Performance Coaching, he provides a serene, reflective presence and a profound dedication to the personal development of his clients.
The RESET Framework of
M&J Peak Performance Coaching
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Recognize Old Patterns
Change doesn’t happen until you get honest about what’s running the show. In this phase, we help you identify the subconscious patterns, inherited money beliefs, and outdated survival strategies that are keeping your financial identity stuck. Awareness is power—and this is where your power begins.
Envision a New Internal Setting
Once you see what’s been driving your behavior, it’s time to decide what comes next. This stage is about getting clear on what alignment actually looks like for you—not just externally, but internally. You’ll define a new identity, one rooted in trust, worth, and stability, so your actions finally match your vision.
Shift Through Aligned Action
This is where intention meets movement. Here, we focus on taking small, strategic actions that match your new internal setting. No more busywork or self-sabotage. Just powerful, aligned steps that reinforce the identity you’re stepping into and start building evidence that you're no longer who you used to be.
Embody It Daily
Repetition rewires the nervous system. This phase is about showing up as the version of you who already lives in financial alignment—even when no one’s watching. Through identity-based practices, rituals, and routine rewiring, this step solidifies the internal shift so it becomes second nature.
